Triathlon America: Promoting the Business of the Sport

February 6, 2012
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On today’s special episode we talk with Triathlon America CEO and President Jack Caress, as he gears up for the organization’s annual conference Feb. 19-21 in San Diego. Only in its second year, Triathlon America is already proving to be a stable in the sport of triathlon. An organization with a purpose of promoting the business of triathlon, among other goals, Triathlon America brings together the sport’s industry leaders to collaborate on making the sport better in a multitude of ways. On this episode we offer a “teaser” on what to expect at the conference, what the organization has been up to, future goals and more.

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